The Reference by CB

SWITZERLAND — MONACO — FRENCH RIVIERA — DUBAI

A luxury concierge
for the details that matter.

Private concierge and lifestyle management for individuals and family offices. One point of contact, from first request to last detail.

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True luxury is not displayed. It is felt.

The Reference by CB is an international private concierge house, established between Switzerland and the French Riviera, operating across the globe. We are entrusted by ultra-high-net-worth individuals, private family offices, and global executives to manage what matters most — seamlessly, discreetly, and without compromise.

Private Travel & Mobility

End-to-end travel architecture designed around your lifestyle — from private jet coordination to curated ground experiences.
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Lifestyle & Exclusive Access

Restaurants, beach clubs, private events, cultural institutions, and experiences that are simply not available to the public.
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Estate & Residence Management

Discreet personal assistance, luxury procurement, private staffing, and high-end daily life coordination — wherever you are in the world.
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Signature Expertise — Zanzibar

Our signature destination

Zanzibar is not simply a destination — it is an experience we have made our own. We offer an unrivalled depth of access, local expertise, and bespoke arrangements that no travel agency can replicate.

Discover Zanzibar
Safari Blue Zanzibar
Dive Into Paradise at Nungwi Turtle Aquarium…
MAKUNDUCHI-ZANZIBAR
Safari from Zanzibar in Tanzania
Cham Island (Cu Lao Cham) Travel Guide 2025_ A Complete Self-Sufficient Journey to the Pearl Island
NUNGWI BEACH - ZANZIBAR
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Where to Stay in Zanzibar in 2026 → TOP 3 Areas with Hotels
EXTEND YOUR SAFARI TO INCLUDE THIS ROMANTIC ZANZIBAR EXCURSIONS_
Private Travel & Mobility (1)
Lifestyle & Exclusive Access (1)
HERO
Estate & Residence

Why Choose Us

Service at the Highest Level

We are chosen by those who expect more than service — they expect an extension of their own standards. Our clients do not settle. Neither do we.

We are chosen by those who accept no compromise. Our clients — private families, executives, and discerning individuals across Switzerland, Monaco, Paris, and Brussels — trust us for one reason: we deliver the extraordinary, quietly, precisely, and without exception. A global network built on personal relationships. A service built entirely around you. A standard that never wavers.

We let our clients speak for us.

At The Reference by CB, we do not measure success by volume. We measure it by the quiet satisfaction of clients who return — and who trust us enough to share their experiences. The testimonials below are provided by real clients, shared with their permission, and presented without embellishment.

The Reference by CB redefined what I thought a concierge service could be. Every detail of our Zanzibar journey — from the private villa to the sunset dhow charter — was executed with a level of precision I have never experienced elsewhere. There was not a single moment where anything felt anything less than perfect. I have worked with concierge services in London, Paris, and Dubai. None compare.

A.K Private Equity Executive • Geneva, Switzerland

I contacted The Reference by CB on a Thursday evening with a request that most would consider impossible — a table for six at a fully booked restaurant in Monaco, that same Saturday. Not only did they secure the reservation, they arranged private transfers, a preferred table, and a personalised welcome from the chef. The seamlessness was extraordinary. They have earned my complete trust.

S.M CEO, International Group • Monaco

What sets The Reference by CB apart is not just what they do — it is how they do it. There is a discretion and a professionalism that runs through every interaction. They managed our family relocation from Dubai to Geneva with zero stress on our part. Properties, schools, staff, administrative formalities — handled entirely, flawlessly. I would not trust anyone else with matters of this sensitivity.

F. & N. Al-R Private Family • Dubai / Geneva

Join a circle built on trust.

Your next extraordinary experience begins with a private conversation. We do not offer packages. We design experiences.

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